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Agenda

07:30 AM

Registration

08:30 AM INTRODUCTION

WELCOME SPEECH

MDA President
Nicholas Sagau

NICHOLAS SAGAU

CHIEF OPERATING OFFICER
REV MEDIA GROUP

08:35 AM KEYNOTE #1

Authenticity in a Synthetic World

As The World Becomes Filled With Synthetic Media, What Does It Mean To Be Authentic?
Nicholas Sagau

RED HONG YI

MALAYSIAN ARTIST ARCHITECT

09:25 AM DEBATE #1

AI: The Death of Creativity or its Greatest Tool?

Kartik

KARTIK MEHTA

CBO & HEAD OF ASIA
CHANNEL FACTORY

Kiron Kesav

KIRON KESAV

CHIEF STRATEGY OFFICER
PHD APAC & OMG MALAYSIA

Stanley Clement

STANLEY CLEMENT

CHIEF EXECUTIVE OFFICER
MEDIABRANDS CONTENT STUDIO

Syahriza Badron

SYAHRIZA BADRON

MANAGING DIRECTOR
FCB SHOUT

Woei Hern Chan

WOEI HERN CHAN

HEAD OF CREATIVE
VAYNERMEDIA ASIA PACIFIC

10:00 AM PRESENTER #1

The Future of Advertising in an AI Era

Arshan Saha

ARSHAN SAHA

CHIEF EXECUTIVE OFFICER
WPP MEDIA

10:20 AM PANEL DISCUSSION #1

AI vs Search

Reinventing Discovery Or Breaking The System?
Pranav Jha

PRANAV JHA

HEAD OF MEDIA PRACTICES
WPP MEDIA, MALAYSIA

Gurmeet Gill

GURMEET GILL

PROGRAMMATIC ENGAGEMENT DIRECTOR
DENTSU MALAYSIA

Neeraj

NEERAJ MISHRA

HEAD OF MEDIA, BI & DATA
VINDA MALAYSIA

Aaron Rigby

AARON RIGBY

REGIONAL DIRECTOR, SEA & INDIA
TABOOLA

10:45 AM DEBATE #2

Creators vs Tech Platforms

Hot Take, Hot Debate
Chris Wee

CHRIS WEE

CHIEF DIGITAL OFFICER
OMNIA

Nandini Balakrishnan

NANDINI BALAKRISHNAN

SAYS VIDEO LEAD
REV MEDIA

Guan Sheng

TAN GUAN SHENG

CHIEF EXECUTIVE OFFICER
ITTIFY

Yazmin Aziz

YAZMIN AZIZ

ARTIST

Yumi An King

YUMI AN KING

EXECUTIVE DIRECTOR / FOUNDING MEMBER
AWW.INC

11:20 AM PANEL DISCUSSION #2

New Era of Creativity in ASEAN

A Transformative Era Where Creativity And Innovation Converge To Redefine Its Cultural And Economic Landscape
Andi Sadha

ANDI SADHA

CHAIRMAN
ASIA PACIFIC MEDIA FORUM

Dian Gemiano

DIAN GEMIANO

CHAIRMAN
INDONESIAN DIGITAL ASSOCIATION

Eakchai Parichatikanon

EAKCHAI PARICHATIKANON

FOUNDING MEMBER
MARTECH ASSOCIATION OF THAILAND

Eileen Ooi

EILEEN OOI

CEO
PHD ASIA PACIFIC

Geoff Tan

GEOFF TAN

DIRECTOR
EVENTS & PARTNERSHIPS, ASSOCIATION OF ADVERTISING & MARKETING SINGAPORE

Miko David

MIKO DAVID

PRESIDENT & TRUSTEE
DIGITAL MARKETING ASSOCIATION OF THE PHILIPPINES

12:20 PM PRESENTER #2

The Creative Spark: Google AI in a New Era

In an era of micro screens and fleeting attention, discover how Google AI is fueling the next wave of creativity—from next-generation video to the future of search.
Rohan Raghavan

ROHAN RAGHAVAN

HEAD OF INDUSTRY
GOOGLE MALAYSIA

12:40 PM

Lunch Break

01:40 PM KEYNOTE #2

The Rise Of Virtual Humans

Yumi An King

YUMI AN KING

EXECUTIVE DIRECTOR / FOUNDING MEMBER
AWW.INC

02:30 PM PRESENTER #3

The AI Takeover

Is UX As We Know It Over
Peter Kua

PETER KUA

CO-FOUNDER
GROWTH.PRO DATA SCIENCE

02:50 PM PANEL DISCUSSION #3

Rise of the Agentic Era

How Will Ai Agents Drive The Next Chapter Of Marketing Personalisation?
Serm Teck Choon

SERM TECK CHOON

CO-FOUNDER & CHIEF EXECUTIVE OFFICER
ANTSOMI

Vincent Pang

VINCENT PANG

MANAGING DIRECTOR APAC
LOCALA

Saravanan Asogan

SARAVANAN ASOGAN

EXECUTIVE DIRECTOR
PUBLICIS MEDIA

Cindy Eliza

CINDY ELIZA

CHIEF DIGITAL OFFICER
IPG MEDIABRANDS

03:15 PM DEBATE #3

In-house Creative vs External Agencies

Do Brands Sacrifice Quality For Control
Adzam Bahrin

ADZAM BAHRIN

REGIONAL CREATIVE DIRECTOR
GROWTHOPS ASIA

Tai Kam Leong

TAI KAM LEONG

CHIEF SALES AND MARKETING OFFICER
ASTRO

Wang Le Tjer

WANG IE TJER

EXECUTIVE CREATIVE DIRECTOR
FCB SHOUT

Faizal Azlan

FAIZAL AZLAN

HEAD OF BRAND & CREATIVE
UNIFI TELEKOM MALAYSIA

Fazli Ibrahim

MOHD FAZLI IBRAHIM

GM, COMMS DELIVERY GROUP, STRATEGIC RELATIONS AND CONMMUNICATIONS
PETRONAS

03:50 PM PANEL DISCUSSION #4

Synthetic Media and the Currency of Trust

Azeem Abu Bakar

AZEEM ABU BAKAR

MANAGING DIRECTOR
FREE MALAYSIA TODAY

Diogo Andrade

DIOGO ANDRADE

VICE PRESIDENT OF SALES
APAC, TEADS

Lydia Wang

LYDIA WANG

CHIEF OPERATING OFFICER
STAR MEDIA GROUP BERHAD

Nik Justin Nik Ariffin

NIK JUSTIN NIK ARIFFIN

HEAD OF GROUP CORPORATE COMMUNICATIONS
KARANGKRAF GROUP

Rafiq Razali

RAFIQ RAZALI

GROUP MANAGING DIRECTOR
MEDIA PRIMA BERHAD

04:15 PM PRESENTER #4

Scroll-Stopping Creativity: What Actually Works in 2026

Is Creating Great Content Enough Today?
Shivani Pant

SHIVANI PANT

REGIONAL PUBLISHER DIRECTOR, APAC
TABOOLA

04:35 PM PANEL DISCUSSION #5

Audience-First Influence: Responding to Evolving Consumer Expectations

Who Decides What's Offensive?
Stephanie Looi

STEPHANIE LOOI

COUNTRY GENERAL MANAGER
HEPMIL MALAYSIA

Prem Anand

PREM ANAND

VICE PRESIDENT OF CONTENT
ROCKETFUEL ENTERTAINMENT

Chi Howe

CHI HOWE

LIFESTYLE CONTENT CREATOR

Hou Yen

HOUYIN

COUNTRY DIRECTOR
GUSHCLOUD, MY & AU

Mark O Dea

MARK O DEA

TV HOST & CONTENT CREATOR

05:00 PM PANEL DISCUSSION #6

AI Integration In Organizations: Where Are We, And How Do We Keep Up?

What Is The Next Step For AI?
Nicholas Sagau

NICHOLAS SAGAU

CHIEF OPERATING OFFICER
REV MEDIA GROUP

Joseph Chin

JOSEPH CHIN

FOUNDER
DOCUASK.AI

Warren Leow

WARREN LEOW

FOUNDING MEMBER
KONSORTIUM AI NEGARA

Abdul Sani

ABDUL SANI ABDUL MURAD

GROUP CHIEF MARKETING OFFICER
RHB BANK

05:25 PM END

Closing

MDA d Conference & d Awards 2026 Co-Organizing Chairperson
Lim Sue Anne

SUE-ANNE LIM

CHIEF EXECUTIVE OFFICER
UNIVERSAL McCANN MALAYSIA

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